Thrift and the younger generation

by admin Email

I was speaking to one of my older clients the other day. We were discussing the  "austerity" that the UK is going through.

He said he remembered as a child that people who bought "shop cakes" were considered to have "money to burn".

The idea of buying something you could make yourself was seen as spendthrift and wasteful.

For those of us who remember that, a return to austerity and "make do and mend" has a benefit of nostalgia for our youth, which might offset some of the inconvenience and hard work entailed.

What must it be like for the younger generations, who have lived through the consumerist bonanza? They may never have seen anyone make a cake, or heard anyone express views about being careful with money.

For them, it may seem like the advent of a hostile, unpleasant way of life, with none of the happy memories of childhood.